ILIA's cult-favorite Limitless Lash Mascara is a multi-award winner with over 20,000 five-star reviews. After eager requests from long-time fans, it’s now available in a rich brown shade—perfect for daytime wear or a natural-looking lash boost. Here’s why so many asked for Limitless Lash in brown:
ILIA tested over 100 wands before landing on the unique dual-sided design. Use the short side to lift and define, then flip to the longer side to lengthen and separate like a lash comb.
The lightweight, buildable formula swipes on without clumping—then lasts all day while resisting smudging, flaking, or crumbling.
Lash care ingredients Arginine and Biotin nourish and strengthen like a lash serum for healthier-looking lashes over time.
Limitless Lash is consciously formulated without fragrance, gluten, or silicone. It’s also cruelty-free, ophthalmologist-tested, and safe for sensitive eyes and contact lens wearers.
At the end of the day, Limitless Lash washes off easily with warm water and your regular cleanser—no scrubbing or tugging required.
Limitless Lash Mascara in Before Dawn is a rich, warm chocolate brown shade that amplifies lashes while still looking soft and natural. It’s perfect for lashes of all colors—from light blond and red lashes to deeper brown and black lashes.