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5 Reasons Why ILIA's Eye Stylus Eyeshadow Keeps Selling Out
Rated 4.5/5 Stars
Loved by Thousands

Since its launch in 2025, ILIA’s Eye Stylus Shadow Stick has quickly become a makeup bag staple, with several shades constantly selling out online. Here’s why everyone’s got their eyes on it:

1. It’s Waterproof, Sweatproof + Lasts for 12 Hours

This silky shadow stick glides on seamlessly, delivering rich, dimensional pigment that blends effortlessly and lasts all day without creasing.

2. It’s Available in 20 Matte + Shimmer Shades

From matte taupe brown to seafoam green shimmer—these pigments are meant for mixing, matching, and creating your own unique look.

3. It’s Designed With A Versatile Slanted Tip

The angled tip fits effortlessly into the curve of eyes and makes it easy to be playful or precise—use the flat side for a wash of all-over color, or the edge to line, define, and brighten.

4. It’s Color With Skincare

Formulated with Upcycled Grape Extract, this zero-waste, antioxidant-rich skincare ingredient is a byproduct of the Italian winemaking industry—and visibly reduces fine lines for smoother-looking skin.

5. It’s Clean + Safe for Sensitive Eyes

Eye Stylus is consciously formulated and dermatologist + ophthalmologist-tested. It’s also vegan, cruelty-free, and safe for sensitive eyes.

What Our Customers Say
★★★★★ 4.5 · 1,300 Reviews
100% No Smudging*
98% Blends Seamlessly*
12hr Wear*
★★★★★
It can be light to accent my eyes or I can make it darker — it's closer to the darkness of eyeliner. So versatile.
★★★★★
The formula glides on effortlessly, blends seamlessly, and creates a soft, natural eye look that lasts all day.
★★★★★
I love how easy these eye shadows are to apply. They feel great going on and don't dry out my eye lids. They last really well.
★★★★★
Love this shadow stick! The perfect color, easy to pack, easy to swipe on and go. My new everyday essential.
*In a clinical study of 50 people.

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FAQ

If we didn't answer your question, contact us.

HOW LONG DOES EYE STYLUS LAST?

We formulated Eye Stylus Shadow Stick for all-day wear. In clinical testing, Eye Stylus was shown to last for up to 12 hours without smudging.

IS EYE STYLUS WATERPROOF?
DO I NEED AN EYE PRIMER UNDERNEATH?
I HAVE SENSITIVE EYES—CAN I USE EYE STYLUS?
HOW DO I REMOVE EYE STYLUS?