5 Reasons Why This New Lip Gloss Is Already Going Viral

ILIA’s Overglaze Hydrating Lip Gloss only launched in January, but it’s already the internet’s new favorite. Here’s why it’s the topic (and gloss) on everyone’s lips:

1. It Glazes Lips in Non-Sticky Shine

This long-wear gloss glides on with a plush, gel-like texture that cushions lips in dimensional shine—without stickiness. Choose from 12 sheer, buildable shades inspired by the lustrous finishes of ceramics.

2. It’s Clinically Proven to Hydrate for 24 Hours

Powered by moisture-boosting botanical Fenugreek Seed Extract, Overglaze nourishes, softens, and plumps lips with hydration for all-day comfort.

3. It Plumps and Smooths

Makeup that makes your lips better. Sustainably sourced Seaweed Extract visibly improves definition and volume—leaving lips smoother, fuller, and more plump after you take it off.

4. It Doesn’t Bleed or Feather

Overglaze Hydrating Lip Gloss delivers color exactly where you want it. In a clinical study of 52 people, 100% said it doesn’t bleed or feather after application.

5. It’s Clean, Vegan + Cruelty-Free

Overglaze was consciously formulated without flavor, fragrance, gluten, or silicone. Each shade is also clean, dermatologist-tested, vegan + cruelty-free.

Shop Overglaze Hydrating Lip Gloss