Fresh out of the oven, ILIA’s newly launched Soft Focus Blurring Blush has taken the internet by storm. Here’s why it’s got everyone blushing:
This foolproof formula’s sheer pigments blend and build seamlessly—for a natural-looking flush that lasts 12 hours.
Inspired by reasons to blush, these shades play well with any mood, moment, or makeup look.
Boosted with a unique Soft Focus Complex, it blurs pores and smooths texture with the perfect ratio of light-filtering powders.
Powered by skincare ingredients Edelweiss, Winged Kelp, and Squalane, each swipe hydrates and restores skin’s youthful luminosity.
Soft Focus Blurring Blush is consciously formulated without talc, fragrance, gluten, or silicone. It’s also cruelty-free, vegan, dermatologist-tested, non-comedogenic, and safe for sensitive skin.