Since its launch in 2017, ILIA's cult-favorite Limitless Lash Mascara has racked up 19 beauty industry awards (including Allure Best of Beauty) and over 20,000 five-star reviews. Here’s why there’s limitless love for Limitless Lash:
1. It Lengthens + Lifts with a Dual-Sided Wand
We tested over 100 wands before landing on our unique dual-sided design. Use the short side to lift and define, then flip to the longer side to lengthen and separate like a lash comb.
2. It Resists Clumping, Flake + Smudging
The lightweight, buildable formula swipes on without clumping—then lasts all day while resisting smudging, flaking, or crumbling.
3. It Supports Healthy-Looking Lashes
Lash care ingredients Arginine and Biotin nourish and strengthen like a lash serum for healthier-looking lashes over time.
4. It’s Clean, Cruelty-Free + Safe for Sensitive Eyes
Limitless Lash is consciously formulated without fragrance, gluten, or silicone. It’s also cruelty-free, ophthalmologist-tested, and safe for sensitive eyes and contact lens wearers.
5. It Removes Easily with Just Warm Water
At the end of the day, Limitless Lash washes off easily with warm water and your regular cleanser—no scrubbing or tugging required.