ILIA Mascara: 5 Reasons Why Limitless Lash Is Worth the Hype

Since its launch in 2017, ILIA's cult-favorite Limitless Lash Mascara has racked up 19 beauty industry awards (including Allure Best of Beauty) and over 20,000 five-star reviews. Here’s why there’s limitless love for Limitless Lash:

1. It Lengthens + Lifts with a Dual-Sided Wand

We tested over 100 wands before landing on our unique dual-sided design. Use the short side to lift and define, then flip to the longer side to lengthen and separate like a lash comb.

2. It Resists Clumping, Flake + Smudging

The lightweight, buildable formula swipes on without clumping—then lasts all day while resisting smudging, flaking, or crumbling.

3. It Supports Healthy-Looking Lashes

Lash care ingredients Arginine and Biotin nourish and strengthen like a lash serum for healthier-looking lashes over time.

4. It’s Clean, Cruelty-Free + Safe for Sensitive Eyes

Limitless Lash is consciously formulated without fragrance, gluten, or silicone. It’s also cruelty-free, ophthalmologist-tested, and safe for sensitive eyes and contact lens wearers. 

5. It Removes Easily with Just Warm Water

At the end of the day, Limitless Lash washes off easily with warm water and your regular cleanser—no scrubbing or tugging required.

Shop Limitless Lash Mascara 
Soft Focus Setting Powder
Translucent Fade Into You
$32.30
$38
15% OFF
(968 Reviews)
Free shipping on orders over $50+
Free + easy returns
Vegan
Cruelty-Free
Description

Soften shine—not your glow. This loose setting powder blurs the look of pores and sweeps away excess oil, leaving skin with a soft-focus finish. The micro-fine formula vanishes into skin like an invisible veil, locking in makeup for longer-lasting wear. A blend of botanicals helps to soothe and nourish—for a powder so comfortable, you’ll forget you’re wearing it.

  • Vegan
  • Cruelty-free
  • Certified Gluten-free
  • Formulated Without Talc

Size: 0.32oz | 9 g

How To
Ingredients

Lock in your look with this weightless powder that softens shine with a blurred, soft-focus finish.

Recent Reviews

Great product!

Wonderful finishing product to set makeup! Love this stuff!

julie t.Verified Buyer

LOVE LOVE LOVE

Love this setting powder. One of my favs

tianna s.Verified Buyer

Smoothing

This powder has such fine texture! Not grainy or chunky like other powder. Smoothes my finished look! No oily shine and also not drying in any way!

kori r.Verified Buyer

Perfect Setting Powder

I purchased this to use over my serum foundation to reduce the shine, slightly. I love this because it reduces the shine without giving my face too much of a matte finish. There is still a healthy glow after applied.

kristi a.Verified Buyer

Love this

So grateful to have found this! Use it everyday and especially love how well it keeps my under eyes from creasing.

laura b.Verified Buyer

Love the sample, love the full size

I had receive a mini sample of this power which prompted me to get the full size. The scent, texture and staying power are amazing. Love the effect and the smooth finish. Long lasting- Incredibly happy with this product.

laura dVerified Buyer

Light and blends well

I’ve used this powder for two years and love its light coverage. Blends with any color foundation.

kimberly m.Verified Buyer

Great Product

I’ve recently made my switch to Ilia products, and cannot be more pleased. This product is great, met all expectations just as I expected from this company.

diane m.Verified Buyer

Love!

This product is so great! Especially for the Summer. It absorbs all the oil from my face for a flawless natural look! I love it!

taylor w.Verified Buyer

Definitely Brightens❤️

I’ve been searching for that perfect loose powder that will brighten my under eye! This is it! It’s amazing ❤️

claudia l.Verified Buyer

Love this powder

It really sets everything into place. And the BLUR is really really good! Also helps to keep the makeup lasting a long time.

janelle v.Verified Buyer